Who is tony pate?

For 42 years I have taught dealerships across the country how to increase sales and profitability. 

I began as a car salesmen in 1978 at Arlington Toyota in Jacksonville, FL., becoming Salesman of the Year in my second year. Sparking my desire to become the best in the business.

I have worked my way from salesperson to Finance Manager to General Manager and COO of the DAK Automative Group.


All of the knowledge and skill that I have learned in these positions and by working with the Hendrick Automotive Group, Staluppi Automotive Group and many other dealerships makes me equipped to teach and coach automotive employees.

My biggest accomplishment was contributing to the education of salesmen and managers to launch the Nissan Leaf for Nissan of North America to 170 dealerships on the West Coast.

I became Vice President for Paul Cummings Enterprises teaching sales and leadership to salespeople from dealerships across the country, sparking my desire to train, recruit and motivate people to be the best.

In addition to my experience in dealerships and training, I spent 7 years at Zimmerman Advertising as Director of Accounts Services for the Automotive Division for Jordan Zimmerman.

Head shot.jpg